35 Richest Top Bloggers: How do Bloggers Make Money

topbloggers-howdobloggersmakemoney

Just how do bloggers make money? We rank the 35 richest top bloggers in the world and dig into how their money making websites or blogs make money.

Top earning bloggers typically have highly diversified income streams. Here are the most common ways these bloggers make money online:

  1. Private Advertising / Direct Advertising
  2. Advertising Networks – eg. Adsense, sovrn, BlogHer, Media.Net, Premium Ad Networks
  3. EBooks and Other Information Products – eg. Podcasters Paradise
  4. Affiliate Sales – eg. Bluehost, Westhost, HostGator, Market Samurai, Long Tail Pro, Amazon, Commission Junction, WordPress Themes, Niche Related Products
  5. Paid Membership Sites
  6. Podcast Sponsorships – eg. AskPat, SPI Podcasts
  7. Premium Directories / Ad Boards – eg. Problogger Job Board
  8. Freelance Writing
  9. Training Events
  10. Royalties
  11. Speaking Fees
  12. Consulting Fees
No Top Blogger Blog / Website Country Age Monthly Income How Blog Makes Money
1 Arianna Huffington Huffington Post USA 64 $2.3 mm Advertising
2 Pete Cashmore Mashable Scotland 29 $600,000 Advertising
3 Mario Lavandeira Perez Hilton USA 36 $500,000 Advertising
4 Michael Arrington Techcrunch USA 44 $400,000 Advertising
5 John Lee Dumas Entrepreneur On Fire USA 30+ $300,000 Info Product
6 Vitaly Friedman Smashing Magazine USA 29 $200,000 Advertising
7 Timothy Sykes Timothy Sykes USA 33 $200,000 Info Products
8 Jake Dobkin Gothamist USA 36 $150,000 Advertising
9 Darren Rowse Problogger USA 42 $100,000 Info Products, Ads
10 Collis Taeed Tuts Plus USA N/A $100,000 Membership
11 Pat Flynn Smart Passive Income USA 32 $80,000 Info Products, Affiliates
12 Alborz Fallah Car Advice Australia 30 $75,000 Advertising
13 Ewdison Then Slash Gear USA 31 $70,000 Advertising
14 Matt Marshall Venture Beat USA N/A $60,000 Advertising
15 Gina Trapani Life Hacker US 39 $60,000 Advertising
16 Justin Cooke Empire Flippers USA N/A $60,000 Niche Sites
17 Heather Armstrong Dooce USA 39 $50,000 Advertising
18 Joshua Micah Marshall Talking Points Memo USA 45 $50,000 Advertising
19 John Chow John Chow USA 40 $40,000 Affiliates, Advertising
20 Matthew Woodward MatthewWoodward UK 28 $35,000 Info Products, Affiliates
21 Bjork and Lindsay Pinch of Yum USA 30 $30,000 Adsense, Info Products
22 Jeff and Mandy Rose Dollars and Roses USA 30 $30,000 Ads, Affiliates
23 Steve Pavlina Steve Pavlina USA 43 $30,000 Advertising
24 Nick Denton Kotaku USA 48 $30,000 Advertising
25 Jeremy Schoemaker Shoemoney USA 40 $30,000 Advertising
26 Al Carlton Coolest Gadgets USA 30 $30,000 Advertising
27 Amit Bhawani Amit Bhawani India 28 $20,000 Advertising
28 David Risley PC Mech USA 30 $20,000 Advertising
29 Celestine Chua Personal Excellence Singapore 30 $20,000 Advertising, Info Products
30 Crystal Budgeting in the Fun Stuff USA N/A $20,000 Advertising
31 Michelle Schroeder Making Sense of Cents USA N/A $15,000 Advertising
32 Tom Ewer LeavingWorkBehind USA 30 $10,000 Affiliates
33 Yaro Starak Entrepreneurs Journey USA 35 $10,000 Advertising, Affiliates
34 Harsh Agrawal ShoutMeLoud India 27 $8,000 Advertising, Affiliates
35 Robert Farrington Beat the 9 to 5 USA N/A $7,000 Private Ads

How do Bloggers Make Money

Not many top earning bloggers reveal how they make money online – but a few generous ones do. Below are a number of detailed income reports that show us exactly where how some of these top bloggers make money online.

Top Blogger John Lee Dumas – Entrepreneur on Fire

John Lee Dumas is the founder of Entrepreneur on Fire, a highly successful podcast-based website that interviews leading entrepreneurs and shares their stories. Past interviewees include Tim Ferriss, Seth Godin, Brian Tracy, and more. John makes most of his income from his premium product, Podcasters’ Paradise.

John’s product is a great example of how a high value product can create significant income – John charges $1,097 for lifetime membership to Podcasters’ Paradise! That means he only needs to sell 100 copies per month to generate more than $100,000 per month in income.

Age: 30+
Country: USA (San Diego, California)
Monthly Income: $300,000 (Nov 2014: $305,360)

How does Top Blogger John Lee Dumas Make Money

  • Premium Podcast Membership Site – Podcasters’ Paradise: $212,548
  • Premium Webinar Site – WebinarOnFire: $6,427
  • Podcast Sponsorship Income: $55,000
  • Affiliate Income: $20,170
    • BlueHost: $3,600
    • LeadPages: $1,825
    • Audible: $1,560
    • LifeOnFire: $1,558
    • Business Podcasters Summit: $766
    • Libsyn: $497
    • Amy Porterfield: $2,970
    • Jeff Brown: $2,379
    • Social Media Marketing World: $1,093
    • Amazon: $804
    • Others: Infusionsoft, Amber Ludwig-Vilhauer, Music Radio Creative, Optimize Press
  • Gross Income: $305,360
  • Expenses: $86,739 (largest being product refunds, virtual assistants, affiliate commissions and subscriptions)
  • Net Income: $218,621

Top Blogger Pat Flynn – Smart Passive Income

Pat Flynn from Smart Passive Income started his blog after being laid off from his job as an architect in 2008. He has stumbled and failed many times with various money making experiments. Currently, Pat makes money primarily from affiliate sales, podcast sponsorships, ebook sales and Adsense.

Age: 32 (Born 1982)
Country: USA (Southern California)
Monthly Income: $80,000 (November 2014 Income: $79,098)

How does Pat Flynn Makes Money Blogging

  • GreenExamAcademy.com (EBook Sales): $3,391
  • SecurityGuardTrainingHQ.com (Mainly Adsense): $2,283
  • FoodTruckr.com (Adsense and Mainly EBook Sales): $1,855
  • CreateaClickableMap.com: $459
  • iPhone Applications: $947
  • Affiliate Sales
    • Bluehost: $30,750
    • LeadPages: $5,435
    • Market Samurai: $3,062
    • Thesis: $579
    • Long Tail Pro: $2,508
    • Aweber: $1,885
    • Fizzle.co: $1,060
    • AppSumo Course: $2,500
    • Amazon: $490
    • Create Awesome Online Courses: $3,379
    • Others: OptinSkin, Odesk, 99Designs, Virtual Staff Finder, SplashEO Video Effects, Easy PLR, Music RadioCreative, LegalZoom, WP-Curve, Screenflow
  • Ask Pat and SPI Podcast Sponsorships: $11,762
  • Speaking Fees: $3,801
  • Gross Income: $79,098
  • Less Expenses: $30,664
  • Net Income: $48,434

Top Blogger Matthew Woodward – MatthewWoodWard.co.uk

Matthew Woodward quit his day job as the head of online marketing for one of Europe’s largest distributors to pursue earn a full time living online. He has since built and ranked more than 40 sites, and currently generates most of his income from affiliate sales.

Age: 28 (Born 1986)
Country: United Kingdom (North West)
Monthly Income: $35,000 (November 2014 Income: $35,662)

How does Top Blogger Matthew Woodward Make Money

  • Affiliate Sales: $29,280
    • RankCracker: $8,870
    • BuzzBundle: $5,223
    • GSA Captcha Breaker: $993
    • Kontent Machine: $1,374
    • HostGator: $600
    • LongTailPro: $663
    • SEO Powersuite: $1,613
    • Source Phoenix: $1,555
    • Ultimate Demon: $814
    • Others: AuthorHreview, AFterOffers, Ahrefs, Drip Revolution, LinkEmperor, LeadPages, Ultimate Demon, many other niche programs
  • Other Income: $6,382
  • Gross Income: $35,662
  • Expenses: $881
  • Net Income: $34,781

Top Bloggers Jeff and Mandy Rose – Dollars and Roses

Jeff and Mandy Rose of Dollars and Roses started a variety of blogs on investing and finance, marriage and love. Their most profitable site is Good Financial Cents. Main income sources include Adsense, Adspeed and podcast sponsors.

How Jeff and Mandy Make Money Blogging

  • Adsense: $1,260 (Good Financial Cents), $128 (Niche Sites), $115 (House of Rose)
  • Adspeed: $1,607
  • Commission Junction: $1,391
  • Linkshare (Scottrade): $1,575
  • Podcast Sponsors: $2,333
  • BlogHer Ads: $339
  • Direct Advertising: $100
  • BlueHost: $930
  • Others: Link Offers, Media Net, Speaking Fees
  • Gross Income: $29,573

Top Bloggers Bjork and Lindsay – Pinch of Yum

Bjork and Lindsay are the husband and wife team behind Pinch of Yum, a dedicated food blog. Lindsay started her blog while working as an elementary school teacher, but finally made the jump to full time blogging in June 2014. They even spent a year living in the Philippines recently, where they worked and taught at an orphanage.

Country: USA (Minnesota)
Monthly Income: $30,000 (November 2014: $28,224)

How do Bjork and Lindsay Make Money Blogging

  • Affiliate Sales
    • Bluehost: $6,785
    • Ziplist: $765
    • Genesis Theme: $705
    • Elegant Themes: $182
    • The Blogger Network: $692
    • Photo Licensing: $500
    • Gourmet Ads: $383
    • Amazon Affiliates: $335
  • sovrn: $4,907
  • BlogHer: $1,392
  • AdSense: $1,018
  • Sponsored Posts: $3,200
  • Yellow Hammer Media: $2,938
  • Ebook Sales
    • Tasty Food Photography: $3,736
    • The Creamy Cauliflower Sauce eCookbook: $297
    • Everyday Healthy eCookbook: $270
    • How to Monetize Your Food Blog eBook: $92
  • Gross Income: $28,224
  • Expenses (eBook affiliates, new camera, assistants): $7,473
  • Net Income: $20,751

Top Blogger Tom Ewer – Leaving Work Behind

Tom Ewer from left a secure job in property management to start his own lifestyle business that is this blog. He spends his days traveling the world, all while making a substantial income online. Tom makes his money online primarily from freelance writing and affiliate sales.

Age: 30 (Born 1984)
Country: United Kingdom (Rugby)
Monthly Income: $10,000 (October 2013: $10,338)

How does Top Blogger Tom Ewer Make Money

  • Freelance Writing: $7,698
  • Affiliate Sales: $1,555
    • Westhost: $1,250
    • Start a Blog That Matters: $66.54
    • Market Samurai: $71.52
    • Amazon: $14.52
    • TweetAdder: $96
    • Freshbooks: $14.96
    • AWeber: $5.70
    • Point Blank SEO: $30.49
    • Freelance Writer’s Den: $6.25
  • Information Products: $1,043
  • EBooks: $42
  • Gross Income: $10,339
  • Less Expenses: $2,782 (mainly relating to freelance writing)
  • Net Income: $7,556

Top Blogger Robert Farrington – Beat The 9 to 5

Robert Farrington of Beat the 9 to 5 runs a series of websites related to investing and personal finance. He makes most of his income from private advertising and some affiliate sales.

Monthly Income: $7,000 (September 2014: $6,805)

How Robert Farrington Makes Money Online

  • Private Advertising (The College Investor, Kids Ain’t Cheap, Cult of Money): $3,918
  • Affiliate Sales: $474
  • Pay Per Click Ads: $422
  • Writing: $1,480
  • Gross Income: $6,805
  • Expenses (Hosting – $2,000, Advertising – $971, Subcontractors – $1,670): $5,765
  • Net Income: $1,040

Top Bloggers Roundup

The 35 richest top bloggers come from all over the world – USA, UK, India, Australia, Singapore – and show how it does not matter where you are; all you need is an Internet connection to make money online.

Hope the above roundup of the top bloggers and income reports with details on how do bloggers make money were helpful. If you break the top 35 and would like to be added to this list, please leave a comment or get in touch.

{ 1 comment… add one }

  • Afiqfikri Daud December 29, 2014, 12:18 pm

    Thanks for this great post.
    I’m also interested in become the top blogger some day. I just started my own journey at my website. Hoping to get great result in near future.

    Reply

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