AWeber is the email list manager of choice for almost every top blogger I know. Read this Aweber review to find out why.
Pricing of the AWeber service
The cost for AWeber is broken up into two options; Monthly payment and Annual payment. AWeber charges it customers by their mount of subscribers that they are emailing. Both plans come with unlimited sending of the emails.
- 1-500 subscribers = up to $19
- 500-2500 subscribers= up to $29
- 2500-5000 subscribers= up to $49
- 5000-10,000 subscribers= up to $69
- 10,000-25,000 subscribers= up to $149
- 1-500 subscribers = up to $193
- 500-2500 subscribers= up to $295
- 2500-5000 subscribers= up to $499
- 5000-10,000 subscribers= up to $703
- 10,000-25,000 subscribers= up to $1519
What is Email Marketing?
Utilizing email as a way to market commercial message to a certain cohort of individual. It is basically an email that is sent to the customer or potential customer. Email marketing includes any email to the customer that consists of; advertisements, business requests, asking for donations, and soliciting a product.
The main goal of this marketing tactic is to win over the customer by gaining their trust and loyalty. It is also a goal to make the potential, or current customer aware of the company and what they have to offer. According to the authority on digital marketing, eMarketer, there was 1.5 billion dollars spent on email marketing in the year of 2012. This figure is taken from the United States alone. Although that sounds like a lot of money, it is nothing when it is compared to the money that was spent on other marketing methods.
$34 billion was spent on printed ads.
$39 billion was used for Internet ads
$64 billion was spent on television ads.
The point of this statistic is to show that it costs next to nothing to take the route of email marketing. These figures lead into the next section of why email marketing is the better choice. Email Marketing Facts
Why is Email Marketing better?
Besides being the cheaper option, email marketing has some other benefits as well. With print and television advertisements, you have no idea as to who exactly is looking at them. There is no way for you to target the specific demographic that you want. But, with email marketing you have the ability to know. You can see when your message was opened, who opened it, and even exactly what the person clicked on. With this information, you can properly gauge what part of the message was most effective in a just for the next time. This is a huge advantage. AWeber is an excellent choice in email marketing services.
Pros and cons to the AWeber service
Aweber has many positive reviews stating how great this product works. Here is an outline of some of the pros and the very few cons that it does have.
- It has a very efficient Autoresponder service
- The autoresponder service is a great tool that provides the customer with a quick and personalized message in response to their email. It is tailored to fit the needs of the customer, which is something that is very important for conversion rates.
- Outstanding support – helps you get started, and much more
- AWeber has a ton of insightful webinars on its website that provider the user with a comprehensive guide of how to use the Aweber service to its best ability. It helps the user understand the concept of email marketing. And, all of these webinars are completely free!
- Easy access to reports
AWeber Reporting Service
AWeber gives you a detailed data report that lets you know exactly how things are going. the data lets you know what is working and what areas could use some alterations. Within the report you are able to see many things. You can produce charts that are able to tell you the number of customers that opened the emails you sent, exactly how many of those people clicked on some of the links in the message. You can also see information about people that are already subscribed to you. You can see the location of the subscriber and you can see exactly at what point and why your subscribers had unsubscribed from the list. All of this is very helpful so that you know what course of action needs to be taken. You can work on the areas that need it and keep things that are running smoothly.
AWeber does not have many cons. There is really only one con that it has. And this con is not a big deal at all. The downside to AWeber is that it charges you right away. There is no “free trial” period for you to test out the service. There is a 30-day trial, but it costs one dollar. Now, if you already have a business up and running, I am sure you can spare ONE dollar to try out AWeber. Anyhow, some people do not like that you have to hand over your credit card information right away. The other part to this is that they upgrade you to the $19 plan as soon as that 30 day period is over.
AWeber communications is a global provider of email marketing and software for auto responding to many small businesses. The main focus for AWeber is on features such as, auto responding, RSS to email, newsletters via email, and sign up forms. AWeber communications was founded by Tom Kulzer in the year of 1998. It is presently headquartered in Chalfont, Pennsylvania. AWeber provides its services to over 120,000 customers from around the world. As of January 2014, AWeber employs a total of at least 100 employees. AWeber started off as just a service for auto responding. It was a way to assist salespeople in following up with their prospective lead. Now, their services have grown and they offer much more. They began to also include email newsletters, RSS to email, and service that is used in common businesses such as, WordPress, Facebook, and PayPal.