How to Optimize Your Website Page Speed: 15 Easy Ways

How to optimize your website page speed? Website load time is an important Google ranking factor – the faster you can make your website, the greater SEO benefit you will get. Your readers will also thank you for it. A slow website lowers conversions, results in less pageviews, and potentially increases bounce rate. Fortunately, there are a number of quick ways to reduce page load times.

Enable Browser Caching

Every time you go to a website, the areas that’s you visit on the page are saved on your hard drive for temporary storage. This temp storage is called a cache. Having browser caching enabled means that the browser will be able to load the page much quicker because it will not have to send any more HTTP requests to the server.

Optimizing Your Images

You should pay attention to the format and size of your images and videos that you have on the web page. With the right size and format, your images your website speed will increase.


Larger images take more time in order to load up. It is a good idea to edit your images and make them smaller yet still visible.


JPEG is the best picture format to use. PNG works as well, but some of the much older browsers might not be able to handle. Also, it is a suggestion that you stay away from TIFFs and BMPs

Lower your amount of plugins

Having too many plugins will make your website run much slower. It will also cause problems with the security, which leads to crashing and all kinds of technical problems.

Avoid Too Many Redirects

More redirects means you will have more HTTP requests going to the server. This means that you will have an increase in your website’s load time.

Use a Content Delivery Network(CDN)

Content Delivery Network is an arrangement of allocated server, or networks that distribute web content and web pages to the visitor. This is based off of the geographic region of the visitor. The CDN is a great way to boost the speed of content delivery, especially for websites that have a high traffic of visitors and have a global reach. CDN

Turn off any unused plugins

Try doing a plugin audit and turn off any of the plugins that you do not use or do not need.

Compressed GZIP

The typical code for a website is to use GZIP. Your page’s load time will increase if you GZIP your files. Your files will reduced, but the quality of your videos and pictures will not suffer.

Minimize your Code

Get rid of all of the unnecessary pieces of the code on your website.

  • Remove spaces
  • Unnecessary line breaks
  • Any indentations

CSS and JavaScript

Your load time can be shortened by putting CSS, Cascading Style Sheets, in the head of the webpage and JavaScript code in the bottom part of the page

Fix all problematic URLs

Broken links can lead to 404 and 410 errors. Fix these URLs, especially pay attention to the links with your images. Luckily, there are tools that are available that can check for any broken links on your page. These broken links cause technical difficulties and once caught, they should be terminated. This will be sure to decrease your website’s load time if done properly.

Use Keep Alive

Keep Alive is a very helpful tool to help you determine which links are not working. It works by sending a message between two different devices in order to verify that the link is working between the two devices. It also keeps the link alive, thus the name. It keeps the link from breaking. HTTP Keep Alive helps to avoid broken links and as a result speeds up your website.

Use CSS sprites for images

CSS sprites, or Cascading Style sheets sprites are a way to reduce the amount of images that have to be loaded when your website is being visited. Reducing the number of images will in turn reduce the load time of your website in the process. CSS sprites are small images that are put together and create one large image. This means that instead of the website have to load, say 6 different images, it will only have to load one larger image, not each individual small image. It is a win-win situation. You do not have to give up any of your images and your website’s load time will go down.

Get rid of RTT, Round Trip Times

Round trip Times, or RTT is the number of requests that are necessary every time a visitor goes to your website. There are a lot of things that are being individually requested, which takes up time that the visitor would rather not have to spend. By minimizing the amount of RTTs, this will slow down your website’s load time.

Make sure you are using a good web host

Every web host is different. And as the traffic of your website grows, you should start to pull away from using any of those low budget web hosts that are out there. They have a much lower quality, which will be reflected on your website.

Install Google Page speed and Memcached

This last tip out of the 15 ways to reduce your websites load time is a suggestion of two of the programs that you can have installed for your website so that you have a low load time right out of the gate.

The first one is Google Page Speed. Google Page Speed get installed onto your server and it will boost the bandwidth usage and latency of your web page. It does this automatically, in the sense that you do not have to make any additional changes in order to meet its standards. You do not have to change a thing once it is put to use.

The other thing to install is called Memcached. This is a system that takes away some of the work load from the database. This will speed up the web page.

And there you have it, the most helpful 15 ways to reduce your website’s load time. Each of these suggestions are good, but you will benefit even more if you use a combination of all of the 15 way to reduce your website’s load time. Just remember that the load time has a huge effect on the rate of visitors and customers. Ideally, the visitor wants a load time that is under 5 seconds. You are okay with 7 seconds, but anything higher than 7 seconds will cause some unwanted effects. All you have to do is follow each of these 15 ways to reduce your website’s load time and you should not have any problems.

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