User engagement is a measurement of how much and how well your customers are responding to your services or product. This is a very important thing you should be paying attention to. That is why below there will be 15 ways to increase user engagement on your website. Your visitors and paying customers are a huge contribution to having a business that thrives. As the saying goes, “the customer is always right”. You need to be in tune with your users and know how to get them involved and on board with what you are trying to do. So, to help you do that, here are the 15 ways to increase user engagement on your website. If you are having problems with user engagement, these 15 ways to increase user engagement on your website will be just the trick to get your users more involved.
15 ways to increase user engagement on your website
Ask your users questions
Asking questions is a way to provide an interaction between you and your users. It is really easy to do and a great way to get people to respond to your website and page. This is a really good idea to do for Facebook. If you have a Facebook page for your business as well as the website, try posting some questions on the page for the users to answer. Make them interesting and relevant to what you are trying to sell. Find a balance between practical and fun. You can also pose questions that provoke thought and make the user feel smart. People enjoy feeling smart and sharing their opinions.
Have a great customer service system
Customer service is a huge deal to the customers. They need to know that by paying for your services or products, they will be able to have their questions answered. If something was to go wrong or if the customer had something that they need explained, one of their first ideas is the go to your website and see if they can find the answer. If not, they will want to speak to someone from the company. Your website should have a comprehensive area that explains as much as possible. And, you should have a place for the customer to be able to ask questions and get back a quick and competent answer to their concerns.
Make sure your website is free of bugs and errors
No one wants to use an app or go to a website that is full of errors and links that do not work. Make sure your website is at tip top shape and the user will not run into a bunch of snags.
Switch up the look of your website
You do not have to keep the same layout and color scheme forever. Change it up every once in a while. Switch the colors are move some things around. Make it look up to date and refreshing.
Add new features periodically
In addition to switching up the layout, keep up with the times by adding new things. Add things that fit with your product and give the customer more insight as things come up.
Make your website easy to navigate
This builds off of clearing the website of technical errors. The user should have an easy time getting through the parts are your website. If they have trouble, they are more likely to leave and never return.
Give incentives to your users
People like to know one main thing before they sign over their credit card information: “what is in it for me?” People want to know the exact benefits to signing up or purchasing what you are selling. They like to be given gifts and things to make them more willing to open up their wallets. Giving incentive and bonuses is a great way to do that.
A picture can say a thousand words. They also make your website look more appealing and inviting. Add some colorful pictures that have to do with your services or product. Do not go overboard with pictures, there still needs to be a good amount of content to go along with what the picture are trying to convey. Also, make sure the pictures look professional. You do not want the customer to see your company as a joke.
Make the website compelling
No one wants to stay on boring website. Nor, a website that looks like Barney the dinosaur was the lead designer. It should look professional but interesting to the eye. Use colors that that flow together but also use a little bit of contrast. It should blend together and stand out at the same time.
Cater to the interests of your target users
Make sure you know exactly what demographic you are aiming for and cater to their needs and interests. You can do this by gathering the location and age of your target audience.
Built user trust and loyalty
Customers will be more likely to fling open their pocket if they have trust in the product and in the company that is trying to sell it to them. Build that trust with your users and their loyalty will be soon to follow.
Email marketing is a good way to connect with your customers when they are not actually on your website. You can keep them updated and kind of remind them that you exist and want their business. You can inform them of new items to offer and see if they need anything.
Give feedback and advice
Being responsive will go a long way in the eyes of the customer. If they have questions or concerns, make sure you are equipped with answers and the right things to reassure them.
Short and concise paragraphs are good
Long paragraphs that are stuffed with information are boring. People have short attention spans and do not want to spend a lot of time reading large chunks of content. Make your bits of information short, but informative. Get to the point quickly.
Reduce website load time
Users will not wait a long time for your website to load up. Cut down that load time so that they do not wander away from your site. It has been confirmed that 70% of customers that leave your website will never return again.
Hopefully the listed 15 ways to increase user engagement on your website will help you to build a better and stronger relationship with your customers. They are surely a vital part to your business and every interaction counts more than you will ever know.